Tag: Retargeting Ads

Email Marketing, Marketing Channels

How to get more out of your email marketing with SafeOpt

September 27, 2022

Via: Search Engine Land

Let’s face it: many consider email marketing boring. It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email? Email marketing can be an exciting channel because it drives a lot of revenue […]

Marketing Channels, Web Advertising

How Do Retargeting Ads Work, Anyway?

August 1, 2022

Via: Search Engine Journal

Since Google Ads first launched retargeting in 2010, the evolution of this tactic has shifted tenfold. It’s no longer a question of whether you should use retargeting; it’s how you should use it. Whether you’re new to the marketing industry […]