Tag: retailers

Content & SEO, Marketing Channels

5 ecommerce SEO trends to know for the 2022 holidays

August 25, 2022

Via: Search Engine Land

The all-important Q4 holiday shopping season is nearly here. SEO will once again be a critical channel for brands to increase their visibility and sales. Ahead of the 2022 holidays, enterprise SEO platform BrightEdge has shared its latest research with […]


3 Priorities for Retailers in Coming Into the New Decade

December 18, 2019

Via: Adweek

We’re coming to the end of a decade of constantly rising consumer expectations, but the trend will only continue as we enter the 2020s. The past 10 years brought a lot of change. In 2010, on-demand services were just emerging, […]

Marketing Channels, Web Advertising

How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers

February 15, 2019

Via: Adweek

Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital channels. However, with players like Amazon and Google effectively moving the co-op game to digital, the […]

Big Data, Customer Data

Rules of Engagement: Consumers Reveal Shopping and Data Privacy Preferences

January 3, 2019

Via: Target Marketing

With technology allowing more access than ever to consumers’ habits, preferences and personal information, retailers have a major opportunity to impact their shoppers’ experiences positively. Consumers have expressed a desire for this increased accommodation to their specific interests when shopping, […]

Big Data, Customer Data, Marketing Channels, Social Media Marketing

How Retailers are Missing the Mark with Shoppers

July 10, 2018

Via: Chief Marketer

Consumers are continuously changing the way they shop. They have high expectations for speed and convenience, they consult social media for ideas and inspiration and they’ve become very comfortable making transactions on mobile. These dynamic shifts in consumer behavior are […]

Advertising Technology, Industries, Retail

4 Areas That Would Benefit From a Retail-Centric Strategy

June 28, 2018

Via: Adweek

No two consumers are alike. We know this is true and of critical importance to marketers. Yet when it comes to search, retailers are often still focusing on certain keywords performing well rather than gleaning insights on distinct consumer journeys […]

Web Advertising

How retailers are increasing sales with personalised, cross-device ad targeting

October 7, 2016

Via: Econsultancy blog

71% of adults in the UK now own a smartphone, and on average users are said to glance at their mobiles around 150 times a day. These were just two stats cited by Nick Fletcher, Director of Multi-Channel at Rakuten […]

Web Advertising

Best practices for advertising in mobile commerce

January 15, 2016

Via: Mobile Marketer

The Internet changed the retail industry forever by ushering in the age of ecommerce. While Amazon expanded from an online book retailer to an fast-moving consumer goods (FMCG) behemoth, traditional industry giants such as Sears and RadioShack struggled. Now, mobile […]