Tag: retailer

Marketing Technologies, Other Technologies

How Catch built its biggest ever brand campaign 100% remotely

August 27, 2020

Via: CMO

A very robust brief, empathy, collaboration and a willingness to pivot and adapt to new ways of working proved vital elements in creating Catch Group’s first major brand building campaign, the company’s chief marketing officer says. The online retailer, which […]

Big Data, Customer Data

Marketing Success Metrics: Response or Dollars?

July 19, 2018

Via: Target Marketing

It’s tempting to ask about whether marketing success metrics should be response rates or money. But you don’t need to ask marketers what they want. Basically, they want everything. They want big spenders who also visit frequently, purchasing flagship products […]