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Tag: retail media


News

Walmart ad sales pop as more brands buy into retail media

May 20, 2024

Via: Marketing Dive

Walmart extended a winning streak on the ad sales front last quarter as a stream of new advertisers joined its retail media offerings, including a large number of marketplace sellers on Connect in the U.S. and a 30% increase in […]


Marketing Channels, Web Advertising

A PPC marketer’s guide to retail media

June 23, 2023

Via: Search Engine Land

Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know about their involvement in programmatic, display, social media and Google Shopping. It is crucial for PPC marketers to understand this […]


News

The state of retail media

May 1, 2023

Via: Digiday

Retail media has experienced an influx of attention this past year as brands and agencies understand the power of this medium. By engaging retail customers with both endemic and non-endemic products, they can grow awareness, drive engagement and capture conversions. […]


News

As Retail Media Grows, How Will the Advertising Ecosystem Evolve?

February 15, 2023

Via: AdExchanger

2023 is firmly underway, and one advertising trend is clearly emerging: the inexorable growth of retail media. Perhaps this is unsurprising: in the U.S., the 10 largest retailers all operate their own retail media networks. According to eMarketer, the advertising […]


News

Walmart’s retail media network: What advertisers need to know

February 9, 2023

Via: Search Engine Land

Retail media may be a new buzzword, but it’s an old concept. It’s media provided by the retailers, with a new name and digital makeover. Think back to that old cutout of Hulk Hogan standing at the edge of your […]


News

Lowe’s enters retail media fray as home improvement continues to engage shoppers

October 13, 2021

Via: Marketing Dive

Lowe’s is making a more formal push into the crowded retail media space with the reveal of the One Roof Media Network, which is looking to generate traction as brands ramp up their marketing planning for next year. The move […]