Tag: Retail Media Network


Nordstrom plots ad expansion as retail media network generates $40M

March 2, 2022

Via: Marketing Dive

Nordstrom is sharing more details on its advertising program to capture the interest of brands that are adjusting their strategies to account for privacy headwinds that have shaken mainstay platforms. Retail media has grown increasingly competitive as first-party shopper data […]


Lowe’s enters retail media fray as home improvement continues to engage shoppers

October 13, 2021

Via: Marketing Dive

Lowe’s is making a more formal push into the crowded retail media space with the reveal of the One Roof Media Network, which is looking to generate traction as brands ramp up their marketing planning for next year. The move […]


Dollar Tree Launches Its Retail Media Network (We May Have Just Hit Peak Retail Media Network)

April 15, 2021

Via: AdExchanger

On Thursday, Dollar Tree became the latest retailer to launch its own retail media network for its subsidiary, Family Dollar. The network, called Chesapeake Media Group, (Dollar Tree’s headquarters are located in Chesapeake, Virginia) joins the ranks of Walgreens, Walmart, […]