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Tag: retail marketing


Big Data, Platforms & Software

Choosing the Right Retail Marketing Technology Software Partner: Key Considerations

March 20, 2024

Via: Martech Zone

In the current dynamic digital era, marketing technology has become an essential asset for businesses in different sectors, especially in the competitive and swiftly transforming retail industry. With the constantly changing consumer behavior and the intensifying levels of competition, it […]


Marketing Channels, News

The tricky business of retail marketing in a pandemic

April 16, 2020

Via: Marketing Dive

Despite the surge of e-commerce in the last two decades, personal transactions remain the lifeblood of most retailers, big and small. Thanks to the COVID-19 pandemic that has been arrested, with stores locked and even boarded up, and mall parking […]