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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

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Tag: retail industry

Big Data, Customer Data

Why Real-Time Customer Engagement Could Make or Break Your Brand

February 26, 2019

Via: Target Marketing

In an era of instant gratification and one-click services, customers have high expectations and little patience. It’s up to marketers and retailers to provide exemplary customer experience (CX) for consumers, and today’s companies have much room for improvement, especially within […]