Tag: research

Big Data, Customer Data

How B2B Marketers Are Using Intent Data – Research and Charts

March 31, 2021

Via: Convince and Convert

Intent data. It’s not just another piece of jargon to add to your B2B dictionary. In fact, according to research from Ascend2, RollWorks, and Bombora, 97% of B2B marketers believe that intent data will give brands a competitive advantage in […]

Marketing Technologies, Other Technologies

5 Tips for Selecting Marketing Technology, Based on Research

January 18, 2021

Via: Convince and Convert

For marketers, technology alone is not the solution to achieving marketing goals, but when you understand your goals and implement the right marketing technology to meet your goals, it is the perfect combination to generate the results you need to […]

Big Data, Customer Data, News

COVID-19: What It Means for Your Marketing (Research and Reports)

August 31, 2020

Via: Convince and Convert

One of the ongoing regimens we maintain at Convince and Convert is the continual review and analysis of research reports from dozens of sources. It’s part of what allows us to base our ideation and recommendations on data as opposed […]

Big Data, News, Platforms & Software

4 Noteworthy Lead Conversion Trends: Research and Charts

August 3, 2020

Via: Convince and Convert

With a myriad of marketing tactics at our disposal, cool marketing technology that can track performance and automate campaigns, and countless strategies and processes to optimize marketing, sometimes we can’t see the forest for the trees. For many marketers, we […]

Marketing Channels, Social Media Marketing

9 Key Discoveries in 2020 Social Media Research 

June 10, 2020

Via: Convince and Convert

2020 social media research demonstrates that platforms like TikTok and WhatsApp are starting to make their mark on young audiences and are becoming the hottest social networks. Recently, our friends at Edison Research and Triton Digital released their 2020 Infinite […]

Big Data, Customer Data

3 Types of Bias You’ll Confront in Consumer Research

June 21, 2019

Via: Target Marketing

As humans, we are, for better or worse, limited by biases and mental heuristics that impact the way we process information and make decisions. In certain situations, these cognitive shortcuts save us from likely pain and destruction. In other settings, […]


New Research to Help You Create the Best Digital Marketing Strategy in 2019

November 1, 2018

Via: Convince and Convert

Are you in the process of developing your 2019 marketing plans? Developing a plan sounds simple but with a myriad of marketing options available to you, what does an effective digital marketing strategy look like in 2019? To find out, […]

Email Marketing, Marketing Channels, News

5 Questions About 2018 Email Marketing Research

July 18, 2018

Via: Convince and Convert

For the past 10 years, my friend Loren McDonald (formerly of Silverpop, now an Evangelist at IBM’s Watson Marketing division) has authored an annual email benchmark report, looking at how email programs from different types of company fare around the […]

Email Marketing, Marketing Channels

8 Takeaways and Predictions from the Latest Email Marketing Research

April 25, 2018

Via: Convince and Convert

We have two recently released, well-authored research reports on email marketing that provide some very different—not contradictory, but different—assessments of email marketing as it stands today and where we’re headed. In this article, we’ll give you a concise look at […]

Marketing Technologies, Mobile Marketing

Mobile marketing strategy: Four key charts

March 23, 2017

Via: Econsultancy blog

While mobile has become an increasing focus for digital organisations in the past few years, when it comes to executing a streamlined strategy, it appears many are still lagging behind. As the latest Econsultancy/Adobe Digital Intelligence Briefing highlights, 48% of […]

Marketing Technologies, Mobile Marketing

Mobile is most popular method for researching products

March 22, 2017

Via: Mobile Marketer

Mobile is now more popular than in-store browsing or window shopping as a method for researching products before making a purchase, with 52.8 percent of consumers doing so on a mobile browser and 19.6 percent in an application, according to […]

Mobile Marketing

Best Times for App Marketing

February 9, 2016

Via: Target Marketing

As much as Americans love their phones, their behaviors on the devices can sometimes be a mystery to marketers. AppsFlyer comes to the rescue today with a report detailing times of day, days of the week and conversion patterns. “Mobile […]