January 25, 2016
Via: DigidayAxel Springer’s Bild tabloid declared a financial victory over ad blockers when it took the aggressive step of banning ad blockers from accessing its site. The German publisher’s tough stance has had an impact. In October, 25 percent of its 10 million […]
Customer Data, Mobile Marketing
December 31, 2015
Via: Mobile MarketerWe are witnessing a profound shift in power, one that takes it away from brands and gives it almost entirely to consumers. According to a new report from Forrester Research, this shift is due to the unprecedented growth of digital […]
December 22, 2015
Via: DigidayRetailers are currently facing an onslaught of innovative technology meant to solve some point of tension for shoppers. Maybe it’s a solution for seamless mobile checkouts or a way to improve the brick-and-mortar shopping experience. The tools are there, but […]
December 21, 2015
Via: Econsultancy blogOnly 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year. This is according to our new […]
December 17, 2015
Via: Direct Marketing NewsMay the force be with us! Humans this year took back control of the World Wide Web from those artificial webcrawlers called bots. But according to Web security provider Imperva—which first revealed the dominance of the automatons in 2012—bad bots […]
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