Marketing Technologies, Other Technologies
November 29, 2022
Via: Search Engine Journal1. Target Users Who Have Engaged With A Video Campaign And Encourage Them To Take Action If you’ve tried YouTube Ads in any form and have struggled to determine or quantify success, then this strategy might be for you. YouTube […]
Marketing Technologies, Mobile Marketing
September 30, 2022
Via: Business of AppsThe Covid-19 pandemic heralded the era of online purchasing and app retail. However, as shoppers returned to normal life, mCommerce has slowed a little. Building on the mobile-first experience, a growing number of eCommerce marketers are looking to navigate a […]
Marketing Channels, Web Advertising
September 26, 2022
Via: Search Engine JournalRemarketing is an essential part of any Google Ads strategy. It’s no longer a question of if you should run remarketing campaigns; it’s how you should run remarketing campaigns. With more devices in households than ever, remarketing is imperative to […]
Marketing Technologies, Other Technologies
August 17, 2022
Via: Search Engine JournalRemarketing has become ubiquitous across the web, as users frequently gripe about endless ads chasing them around the web after viewing a product once. Yet, when used correctly, remarketing continues to be an effective tool in the box for paid […]
Marketing Channels, Web Advertising
June 20, 2022
Via: Search Engine JournalAlongside any PPC effort, it is worth setting up a companion remarketing campaign. Too often, campaigns target all users with the same ads and the same bids – users who are seeing your ads for the first time and those […]
May 17, 2017
Via: Target MarketingWho has a better chance of becoming a paying customer — a random user who is searching for relevant goods and services, or someone who was one click away from actually making a purchase on your website? The answer to […]
December 16, 2015
Via: Online Marketing BlogAs technology advances we are provided even more tools and opportunities to deliver better information to our customers, no matter where they are searching. In today’s world, a prospect that visits your website and doesn’t convert isn’t always a lost […]
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