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Tag: relevant content


Big Data, Customer Data

Relevant Content and Improved Ad Personalization Are Crucial For AVOD’s Success

June 4, 2021

Via: AdExchanger

Networks pitched their ad-supported streaming services at this year’s NewFronts and Upfronts as a way to continue to reach audiences. Their efforts build upon a massive shift in viewing behavior fueled by the COVID-19 pandemic. But for ad-based video on […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

How to Boost the Performance of Every Blog Article You Write

April 12, 2021

Via: Convince and Convert

Are you satisfied with how your content is performing? Few content creators will answer “yes” to this, and understandably so. At least half of digital content goes unnoticed, and even those articles that do drive some clicks still leave us […]


Content & SEO, Marketing Technologies

4 Ways to Keep Your Content Relevant and Real

September 25, 2019

Via: Adweek

If you look back into the not-so-ancient history of online content, you’ll trace the birth of the social influencer to the invention of the almighty blog, which made us all very aware of how powerful it can be to put, […]


Digital Media & Mobile, Media

3 Steps Toward Accepting Blockchain’s Place in Media

May 1, 2018

Via: Adweek

One of the main barriers to blockchain acceptance in media is its rhetoric of disruption. While it’s true that blockchain promises major innovations for publishers, such as better solutions for managing attribution, helping readers access and discover relevant content, building […]