Tag: relations

Marketing Channels, Web Advertising

How to measure the ROI of influencer marketing by placing it within the context of paid media

September 12, 2018

Via: Econsultancy blog

There’s a strong argument that influencer programmes are all about people, relationships and products, and thus should be the domain of PR. As the industry has evolved, there has also been strong argument in favour of placing influencer under the […]

Marketing Technologies, Other Technologies

We must improve relations between marketers & creatives, technology is one way

August 23, 2018

Via: Econsultancy blog

There were ads for X-Ray specs, Exploding Cigars, or Ray Guns, all with corny taglines and hand- drawn graphics. I’m not sure if these companies amounted to more than a closet full of inventory and a few clerks processing orders, […]