Tag: regulation

Big Data, Customer Data

As Amped-Up Ad, Data Privacy Laws Near, Self-Regulation Programs Matter More

April 24, 2019

Via: Target Marketing

As we prepare ourselves for federal (and state) legislation around privacy and advertising, it’s worth taking account of our own industry’s self-regulated programs — both those here at home and worldwide. Why? Because even in an age of regulation, self-regulation […]

Marketing Technologies, News, Other Technologies

Influencer marketing agency Pulse says “regulation needs to happen”

July 5, 2018

Via: Econsultancy blog

Authenticity is a key component of influencer marketing. Recently, however, the industry has been subject to growing scrutiny, with a number of cases of influencer fraud coming to light. This is largely in relation to fake followers, and influencers falsely […]


Adapting Blockchain Technology to Digital Marketing

April 3, 2018

Via: Natalie Dunn

The idea of a cryptographically secured chain of blocks that would later become blockchain was originally proposed by a group of researchers in 1991 with the main purpose of applying digital timestamps on documents, stamps that could not be changed […]