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Tag: Reels


Marketing Channels, Social Media Marketing

Meta Announces New Reels Ad Formats To Compete With TikTok

October 12, 2022

Via: MediaPost

In what has become something of a battle royale in the social media space, social media giant Meta continues to compete with the up-and-coming TikTok. Since 2020, Reels has been Meta’s copycat response to TikTok’s burgeoning global success with short […]


Marketing Channels, Social Media Marketing

Instagram tests Topics feature for Reels

September 7, 2022

Via: Business of Apps

Instagram is apparently testing a feature to refine its recommendations for Reels. Taking a page out of TikTok’s book, the popular imaging app wants to make it easier for users to discover relevant content based on previous ones they’ve watched. […]


Marketing Channels, Social Media Marketing

Instagram adds recommended videos to feeds

July 6, 2021

Via: Business of Apps

Instagram plans to launch full-screen recommended videos in user feeds, according to plans announced last week. As rival TikTok continues to take the lead in charts of the top grossing global apps, Instagram is trying hard to keep up by […]