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Tag: recession


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Marketing in a recession: How to avoid 5 common mistakes

November 18, 2022

Via: Search Engine Land

It’s hard not to be anxious about the macroeconomy right now. Unless you’re a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, you’re working against an undercurrent of stress […]


Content & SEO, Marketing Channels

How to manage SEO campaigns during economic downturns

August 24, 2022

Via: Search Engine Land

Consumers will naturally reduce their spending during economic downtimes and establish more stringent priorities. When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. Unfortunately, marketing expenditures are often the first to get cut. This […]