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Tag: recession


Content & SEO, Marketing Channels

Why You Need to Put More Effort Into Marketing in a Recession, Not Less

June 1, 2023

Via: Entrepreneur

Recessions tend to have one of two effects. Fears over financial insecurity and overall uncertainty can lead businesses and consumers to come to a screeching halt. On the flip side, some entrepreneurs are so frightened of what’s to come that […]


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How to Adjust Your Marketing to Survive a 2023 Recession

January 25, 2023

Via: Entrepreneur

With the economic slowdown of 2022 still fresh on everyone’s minds, the possibility of a deeper recession in 2023 is a daunting thought for businesses everywhere. Analysts at Bloomberg suggest there’s a 100% chance of a recession in the coming […]


Content & SEO, Marketing Channels

SEO During A Recession (Does It Still Work?)

December 21, 2022

Via: Search Engine Journal

Why Does SEO Do Well In Economic Downturns? When times are tough, you need to find a better value for your dollar. Your money needs to stretch further and work harder. In marketing, few channels work harder than search for […]


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Marketing in a recession: How to avoid 5 common mistakes

November 18, 2022

Via: Search Engine Land

It’s hard not to be anxious about the macroeconomy right now. Unless you’re a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, you’re working against an undercurrent of stress […]


Content & SEO, Marketing Channels

How to manage SEO campaigns during economic downturns

August 24, 2022

Via: Search Engine Land

Consumers will naturally reduce their spending during economic downtimes and establish more stringent priorities. When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. Unfortunately, marketing expenditures are often the first to get cut. This […]