Tag: Rebranding

Content & SEO, Marketing Channels

How to fix a huge traffic drop after rebranding

April 22, 2024

Via: Search Engine Land

Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Regardless of the reason, traffic will drop when things go wrong. But […]

Content & SEO, Marketing Channels

Does Your Company Need A Rebrand? Here’s Why, When and How You Should Do It.

July 7, 2022

Via: Entrepreneur

Why does a business or organization need to rebrand? Rebranding is a process whereby a business or organization changes its name, logo, identity and image. There are many reasons why a company might choose to undergo a rebrand. A brand […]

Marketing Technologies, Other Technologies

Should You Re-Brand Your Startup Before Launching? Only If This Trait Applies to Your Business

May 27, 2022

Via: Entrepreneur

Who should rebrand a startup pre-launch? Short answer: I did. Long answer: Anyone who has a brand, identity, persona or product that has evolved away from its genesis should consider it. We created the Grapevine AI brand because we thought […]

Advertising & Branding, Digital Media & Mobile, Media

Google Is Retiring DoubleClick and Rebranding Its Entire Digital Advertising Suite

June 27, 2018

Via: Adweek

Google is rebranding its line of advertising products, retiring mainstays like DoubleClick while streamlining a new suite of services for media buyers, publishers and small businesses. This month and next month, the company plans to introduce three new brands for […]