Tag: real world

Big Data, Customer Data

What Gen Z wants to see from brands as metaverse attachments grow

April 19, 2022

Via: Marketing Dive

Razorfish and Vice Media Group’s new study, titled “The Metaverse: A View from Inside,” emphasizes that Gen Z not only spends more time in metaverse-adjacent spaces than older demographics, but also is developing more meaningful connections to their online identities. […]