Top

TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: reactions consumers

Marketing Technologies, Other Technologies

Colors Resonate With Consumers on a Subconscious Level. Here’s How Brands Can Leverage This in Strategies

July 30, 2018

Via: Adweek

How you use color in your business can amplify or ruin your brand strategy. That’s because color strongly influences human emotion and behavior. In the CCI: Institute for Color Research’s study, 92.6 percent of people surveyed said that color was […]