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Tag: ranking


Content & SEO, Marketing Channels

4 smarter ways to measure SEO effectiveness

September 20, 2022

Via: Search Engine Land

I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two categories: Why basic/boilerplate SEO metrics aren’t good KPIs and how to make them better. […]


Content & SEO, Marketing Channels

3 content marketing strategies to support SEO success

May 27, 2022

Via: Search Engine Land

“When we think about [SEO] success, we often think about ranking on the first page of Google,” said Jon Lightfoot, founder and CEO of Strategic SEO Solutions, in a recent webinar. “But beyond ranking [at the top], there’s something more […]


Content & SEO, Marketing Channels

Does Word Count Really Matter For SEO Content?

April 6, 2022

Via: Search Engine Journal

In the world of search engine optimization (SEO), the top strategies for copywriting are continually shifting as we adjust to Google’s algorithm updates. You may have come across digital marketing experts who offer guidance on how to improve your place […]


Content & SEO, Marketing Channels

How Google Universal Search Ranking Works – Darwinism In Search

February 21, 2022

Via: Search Engine Journal

The secrets behind the Google algorithm and its ranking factors have been the subject of heated debate for almost a quarter of a century. For most of that time, the results were just 10 blue links, and the debate focused […]


Content & SEO, Marketing Channels

3 Ways SEO Has Changed This Year & What It Means for You

September 16, 2021

Via: Search Engine Journal

The phrase “content is king” emphasized by SEO professionals in the past is no longer the case. It’s been an active year for Google. Multiple updates over the past three months have led to significant changes in how SEO and […]


Content & SEO, Marketing Channels

Google’s Top 5 SEO Tools

September 3, 2021

Via: Search Engine Journal

Google offers a constantly updated suite of tools that are useful for SEO. These tools help publishers understand why a page is underperforming and guide them with specific advice for improving webpage performance for the purpose of ranking better. Here […]


Content & SEO, Marketing Channels

Ranking for Head Term Keywords

August 23, 2021

Via: Search Engine Journal

Google’s John Mueller offered advice on how a new site should approach ranking for head term keywords. The question was from a publisher who was unhappy with what was perceived as a poor quality web page. Mueller explained why that […]


Digital Media & Mobile, Media

Google will punish “intrusive interstitials” with a ranking penalty in 2017

August 24, 2016

Via: Marketing Land

Google announced that is dropping the “mobile-friendly” label in search results. The company says that now 85 percent of pages in mobile results are in fact mobile-friendly. Google also said today in a blog post that it will impose a […]