Tag: ranking

January 6, 2023

How can you tell if the wrong page is ranking? The purpose of deoptimization is to remove a page driving the wrong type of traffic to your site. Sometimes you might benefit from removing a page from SERPs entirely. Other […]

December 5, 2022

If your content isn’t performing as well as you expected, or old pieces you published a few years ago are no longer relevant or pulling their weight, it’s time for an update. Specifically, it’s time to optimize your underperforming content. […]

September 20, 2022

I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two categories: Why basic/boilerplate SEO metrics aren’t good KPIs and how to make them better. […]

May 27, 2022

“When we think about [SEO] success, we often think about ranking on the first page of Google,” said Jon Lightfoot, founder and CEO of Strategic SEO Solutions, in a recent webinar. “But beyond ranking [at the top], there’s something more […]

April 6, 2022

In the world of search engine optimization (SEO), the top strategies for copywriting are continually shifting as we adjust to Google’s algorithm updates. You may have come across digital marketing experts who offer guidance on how to improve your place […]

February 21, 2022

The secrets behind the Google algorithm and its ranking factors have been the subject of heated debate for almost a quarter of a century. For most of that time, the results were just 10 blue links, and the debate focused […]

September 16, 2021

The phrase “content is king” emphasized by SEO professionals in the past is no longer the case. It’s been an active year for Google. Multiple updates over the past three months have led to significant changes in how SEO and […]

September 3, 2021

Google offers a constantly updated suite of tools that are useful for SEO. These tools help publishers understand why a page is underperforming and guide them with specific advice for improving webpage performance for the purpose of ranking better. Here […]

August 23, 2021

Google’s John Mueller offered advice on how a new site should approach ranking for head term keywords. The question was from a publisher who was unhappy with what was perceived as a poor quality web page. Mueller explained why that […]

August 24, 2016

Google announced that is dropping the “mobile-friendly” label in search results. The company says that now 85 percent of pages in mobile results are in fact mobile-friendly. Google also said today in a blog post that it will impose a […]