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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

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Marketing Channels, Social Media Marketing

Prioritizing TikTok, agencies move away from creating content for Instagram, YouTube

October 24, 2022

Via: Digiday

Another day, another sign that TikTok is hoovering up more ad dollars: agencies are now creating content for the short form video app first over its rivals. Gone are the days when TikTok campaigns were rehashed versions of content that […]