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Tag: racism


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Consumers want brands to address systemic racism, survey says

September 9, 2020

Via: Marketing Dive

Marketers have more work to do in ending systemic racism as many consumers expect companies and brands to be more vocal and active about pressing social issues. Only 44% of survey respondents said the business community has taken concrete action […]


News

65% of Americans think brands should take a stand against racism, study says

July 17, 2020

Via: Marketing Dive

Ever since protests began in the wake of the killing of George Floyd by Minneapolis police, some brands have taken a stand, speaking out against racism and supporting Black people in their advertising. This latest report from Piplsay suggests that […]


News

WPP commits $10M to accelerate timeline for eliminating racism in advertising

June 18, 2020

Via: Marketing Dive

The WPP news underscores both the opportunity and challenges facing the advertising and marketing industry when it comes to addressing systemic racism. WPP is considered the world’s largest advertising company, and by making a commitment to fighting racial injustice, the […]