Tag: quality

Marketing Channels, Web Advertising

The Foundation of Effective PPC: Quality, Relevant, Best-Answer Content

September 4, 2018

Via: Online Marketing Blog

While digital advertising has been a valuable and important content marketing tactic for some time, in the age of “content shock,” near-constant algorithm tweaks, and voice search—it’s taking on a more pivotal role in many content marketing strategies. In fact, […]

Content & SEO, Marketing Technologies

What Does ‘Quality’ Really Mean in Content Marketing?

July 16, 2018

Via: Online Marketing Blog

Have you heard the good news about quality content? It’s the latest innovation that’s sweeping the nation. It’s going to revolutionize your content marketing efforts. If your current strategy is to crank out crappy content, then quality content is going […]

Marketing Channels

What makes a good (or bad) digital agency pitch?

February 3, 2016

Via: Econsultancy blog

The most important part of pitching is finding a rapport with project sponsors. This entails an understanding of what they expect from an agency.Does the client expect an agency to present something, box-fresh, customised and ready to put to work? […]