October 25, 2022
Via: DigidayThe prospect that publishers might walk away from ad tech vendors once seemed laughably remote. When it was mentioned at all it was mainly a negotiating tactic aimed at securing favorable commercial terms for publishers. Nowadays, there’s real intent whenever […]
Marketing Technologies, Other Technologies
January 5, 2022
Via: DigidayIn an effort to up their audio games in 2022, a growing number of publishers plan to produce podcasts in partnership with other production companies and media organizations in an effort to stand out in an increasingly crowded field. “At […]
January 3, 2022
Via: DigidayMany publishers closed out 2020 in a better financial position than they expected early on in the pandemic, giving them the flexibility to experiment with new revenue streams and launch new products in 2021. One of those experiments involved dabbling […]
August 11, 2021
Via: AdExchangerAs consumers continue to evolve the way they shop and interact with brands, accuracy has become more critical than ever for advertisers and publishers. Relationships across the ad tech spectrum now strongly depend on truth in data, and increasingly this […]
May 17, 2018
Via: Media PostThe World Federation of Advertisers has thrown down the gauntlet to clear up what P&G marketing boss, Marc Pritchard, has described as the “murky waters” on online advertising. Perhaps rather ironically, considering the way that clickbait has taken over some […]
January 12, 2018
Via: Brand RepublicFacebook’s decision to reprioritise its news feed to favour “social interactions” over other forms of content may please its users but will be challenging for brands. In a post last night, Facebook announced that it would be introducing changes to its news […]
Marketing Channels, Web Advertising
July 7, 2017
Via: DigidayThere used to be one neat trick that led to OMG results for publishers that shared their content on Facebook. But now that Facebook has tamped down on clickbait, publishers are putting an emotional spin on content whenever they can. […]
June 29, 2017
Via: AdweekIf Andy Warhol were alive today, there’s little doubt the godfather of pop art would be a master manipulator of social media. And the 20th century icon—who started out making print ads in the 1950s—would likely be drawn to, in […]
May 22, 2017
Via: AdweekIn its bid to make the mobile web faster—and more profitable—Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, […]
Marketing Channels, Web Advertising
May 26, 2016
Via: DigidayPublishers are trying all manner of tactics to combat ad blocking. Wired is trying a new one, banking on a switch of its desktop site to the https protocol, which is designed to prevent bad guys from tampering with the site’s […]
Big Data, Platforms & Software
May 18, 2016
Via: DigidaySnapchat is developing an algorithm that will act as a gatekeeper between publishers and brands and their audiences, according to sources. Many publishers and brands are earmarking resources for Snapchat, the platform of the moment for reaching a large, young and active […]
Big Data, Platforms & Software
April 28, 2016
Via: DigidayNo more free Snapchat rides for publishers and brands on Twitter and Facebook. The days of cross-promoting a Snapchat account on the rival social platforms seem to be over. On Twitter, publishers like Mic and The Huffington Post have stopped […]
February 10, 2016
Via: DigidaySmall things have snowballed. The Web became a fairly ugly place in 2015: Incentives to employ pageview bait and annoying advertising experiences have been too strong. Sticky, clunky experiences have become the rule. The root of the problem is that the needs of […]