Tag: Publishers


Why some of the largest publishers are breaking up with ad tech middlemen

October 25, 2022

Via: Digiday

The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. When it was mentioned at all it was mainly a negotiating tactic aimed at securing favorable commercial terms for publishers. Nowadays, there’s real intent whenever […]

Marketing Technologies, Other Technologies

2022 spells more podcast partnerships for publishers as the audio field gets noisy

January 5, 2022

Via: Digiday

In an effort to up their audio games in 2022, a growing number of publishers plan to produce podcasts in partnership with other production companies and media organizations in an effort to stand out in an increasingly crowded field. “At […]


How publishers experimented with NFTs in 2021

January 3, 2022

Via: Digiday

Many publishers closed out 2020 in a better financial position than they expected early on in the pandemic, giving them the flexibility to experiment with new revenue streams and launch new products in 2021. One of those experiments involved dabbling […]

Big Data, Customer Data

Advertisers And Publishers Are Demanding Greater Data Accountability

August 11, 2021

Via: AdExchanger

As consumers continue to evolve the way they shop and interact with brands, accuracy has become more critical than ever for advertisers and publishers. Relationships across the ad tech spectrum now strongly depend on truth in data, and increasingly this […]

Advertising & Branding

WFA Sends Publishers A Listicle — 8 Ways You Must Do Better

May 17, 2018

Via: Media Post

The World Federation of Advertisers has thrown down the gauntlet to clear up what P&G marketing boss, Marc Pritchard, has described as the “murky waters” on online advertising. Perhaps rather ironically, considering the way that clickbait has taken over some […]


What Facebook’s news feed changes mean for brands and publishers

January 12, 2018

Via: Brand Republic

Facebook’s decision to reprioritise its news feed to favour “social interactions” over other forms of content may please its users but will be challenging for brands. In a post last night, Facebook announced that it would be introducing changes to its news […]

Marketing Channels, Web Advertising

How publishers use emotion to promote content on Facebook

July 7, 2017

Via: Digiday

There used to be one neat trick that led to OMG results for publishers that shared their content on Facebook. But now that Facebook has tamped down on clickbait, publishers are putting an emotional spin on content whenever they can. […]

Digital Media & Mobile, Media

How Instagram Combined Art and Commerce With Facebook’s Scale to Become an Advertising Powerhouse

June 29, 2017

Via: Adweek

If Andy Warhol were alive today, there’s little doubt the godfather of pop art would be a master manipulator of social media. And the 20th century icon—who started out making print ads in the 1950s—would likely be drawn to, in […]

Digital Media & Mobile, Media

Publishers Can Now Use Video Ads Through Google’s AMP Pages

May 22, 2017

Via: Adweek

In its bid to make the mobile web faster—and more profitable—Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, […]

Marketing Channels, Web Advertising

Wired thinks https can help fight vs ad blocking

May 26, 2016

Via: Digiday

Publishers are trying all manner of tactics to combat ad blocking. Wired is trying a new one, banking on a switch of its desktop site to the https protocol, which is designed to prevent bad guys from tampering with the site’s […]

Big Data, Platforms & Software

Publishers and brands, get ready for the Snapchat algorithm

May 18, 2016

Via: Digiday

Snapchat is developing an algorithm that will act as a gatekeeper between publishers and brands and their audiences, according to sources. Many publishers and brands are earmarking resources for Snapchat, the platform of the moment for reaching a large, young and active […]

Big Data, Platforms & Software

Twitter and Facebook want publishers and brands to stop promoting their Snapchat accounts

April 28, 2016

Via: Digiday

No more free Snapchat rides for publishers and brands on Twitter and Facebook. The days of cross-promoting a Snapchat account on the rival social platforms seem to be over. On Twitter, publishers like Mic and The Huffington Post have stopped […]


How digital media will improve in 2016

February 10, 2016

Via: Digiday

Small things have snowballed. The Web became a fairly ugly place in 2015: Incentives to employ pageview bait and annoying advertising experiences have been too strong. Sticky, clunky experiences have become the rule. The root of the problem is that the needs of […]