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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: publisher data

Big Data, Customer Data, Marketing Channels, Web Advertising

What the Delay to the End of Third-Party Cookies Means for Advertisers

June 28, 2021

Via: AdExchanger

Some of us may not have been surprised by last week’s announcement that Google is delaying the deprecation of third-party cookies until 2023, even if the timing of the announcement was surprising in itself. Others may be breathing a huge […]