Tag: Publicis Groupe


Media Buying Briefing: Publicis wins Walmart’s U.S. business, so how soon before the retailer is on TikTok?

August 16, 2021

Via: Digiday

In the dark of night last Thursday, retail giant Walmart and agency holding company Publicis Groupe announced their desire to reunite, with Publicis picking up $600 million in omnichannel media buying and planning business from Haworth Media, which had run […]