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Tag: public relations


News

Five Tactics That Can Give Your PR A Boost In 2023

January 5, 2023

Via: Entrepreneur

1. KEEPING IT “LO-FI” Not to make a brand manager shudder, but the fact is, overly glossy, filtered content in all its forms is a huge turn-off. It’s time to get comfortable with relatable storytelling across your content for higher […]


Marketing Technologies, Other Technologies

‘First to be chopped from the budget’: PR professionals weigh in on changing communications landscape as clients seek viral fame

June 2, 2022

Via: Digiday

Across the industry, client expectations of their public relations agencies are changing, placing a strain on the relationship. While experts say some industry shifts have been a long time coming alongside changes in society and technology, the digital boom of […]


Content & SEO, Marketing Channels

3 Ways To Use PR To Win Media Attention for Your Content [Examples]

May 5, 2022

Via: CMI

Your great content deserves a publicist. A public relations strategy built around your content helps both PR and marketing teams meet their goals (which should, in turn, support business goals). It gives your PR colleagues a reason to talk about […]


Marketing Technologies, Other Technologies

9 Public-Relations and Digital-Marketing Trends for 2022

February 1, 2022

Via: Entrepreneur

I’ve been hearing frustrated entrepreneurs and freelance publicists lament for weeks: “Getting media exposure for my brands has been tough!” From the rise of influencers to the consolidation and collapse of media outlets, the past two years dramatically altered the […]


Marketing Technologies, Other Technologies

4 Magic Spells for Instant PR Results

September 15, 2021

Via: Entrepreneur

I’ve seen some marketing magic in my day. But when I saw that the Disney marketing team was making hay out of a leak of a possible trailer for a movie that might happen, if we wish really hard, for […]


Marketing Channels, News

Agency commits to equality in influencer marketing

August 13, 2020

Via: Marketing Land

As influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer marketing agency within Publicis Groupe, has made a series of measurable commitments to address the inequalities within the influencer marketing […]


Editorial

Game of Thrones Blunders: Lessons in PR

May 17, 2019

Via: Natalie Dunn

Game of Thrones is inescapable these days. Everyone has an opinion on the show, whether they watch it or not, and it seems like every time it airs it makes headlines. Naturally, the newest (and final) season is no exception. […]


Business and Industrial, Industries

Why It’s Never Too Late to Start a Business

May 1, 2018

Via: Entrepreneur

Years into his career and nearing 40, with a stable family life and established career, Steve Lesnik left his job to start a company. Although KemperLesnik faced challenges such as losing a large client early on, the company has since […]