January 5, 2023
Via: Entrepreneur1. KEEPING IT “LO-FI” Not to make a brand manager shudder, but the fact is, overly glossy, filtered content in all its forms is a huge turn-off. It’s time to get comfortable with relatable storytelling across your content for higher […]
Marketing Technologies, Other Technologies
June 2, 2022
Via: DigidayAcross the industry, client expectations of their public relations agencies are changing, placing a strain on the relationship. While experts say some industry shifts have been a long time coming alongside changes in society and technology, the digital boom of […]
Content & SEO, Marketing Channels
May 5, 2022
Via: CMIYour great content deserves a publicist. A public relations strategy built around your content helps both PR and marketing teams meet their goals (which should, in turn, support business goals). It gives your PR colleagues a reason to talk about […]
Marketing Technologies, Other Technologies
February 1, 2022
Via: EntrepreneurI’ve been hearing frustrated entrepreneurs and freelance publicists lament for weeks: “Getting media exposure for my brands has been tough!” From the rise of influencers to the consolidation and collapse of media outlets, the past two years dramatically altered the […]
Marketing Technologies, Other Technologies
September 15, 2021
Via: EntrepreneurI’ve seen some marketing magic in my day. But when I saw that the Disney marketing team was making hay out of a leak of a possible trailer for a movie that might happen, if we wish really hard, for […]
August 13, 2020
Via: Marketing LandAs influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer marketing agency within Publicis Groupe, has made a series of measurable commitments to address the inequalities within the influencer marketing […]
May 17, 2019
Via: Natalie DunnGame of Thrones is inescapable these days. Everyone has an opinion on the show, whether they watch it or not, and it seems like every time it airs it makes headlines. Naturally, the newest (and final) season is no exception. […]
Business and Industrial, Industries
May 1, 2018
Via: EntrepreneurYears into his career and nearing 40, with a stable family life and established career, Steve Lesnik left his job to start a company. Although KemperLesnik faced challenges such as losing a large client early on, the company has since […]
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