Tag: psychology

Marketing Channels, Social Media Marketing

6 Powerful Psychological Biases and How They Influencer Human Behavior Online

January 21, 2019

Via: BufferSocial

Great campaigns happen at the intersection of marketing and psychology. The sweet spot where your content and messaging connects with your audience on a deep, human level. Which, in a sense, makes all marketers aspiring psychologists at heart. This week […]

Marketing Channels

The Psychology of Social Proof and Its Role in Marketing

January 11, 2019

Via: Target Marketing

In order to successfully master marketing in a crowded marketplace, you have to think like a customer. And in order to think like a customer, you have to tap into their psyche and understand what influences their perceptions and decision-making. […]

Advertising & Branding

How to use psychological principles to improve ad copy

February 16, 2017

Via: Marketing Land

Studying psychology as it relates to marketing is no new concept. Using emotions to drive decision-making is a theory that marketers have been taking advantage of since the dawn of advertising. In the realm of search marketing, this is no […]

Marketing Channels, Social Media Marketing

How to Tell Your Unique Story

March 8, 2016

Via: Social Media Today

Acclaimed author Phillip Pullman once famously said that after “nourishment, shelter and companionship, stories are the thing we need most in the world”. And while that may seem like a stretch for some, the fact remains that everyone loves a […]

Marketing Channels

6 Types of Personal Brand – Which One Are You?

February 18, 2016

Via: Social Media Today

More than just a marketing strategy, your personal brand is how you appear to the world. A successful personal brand creates a consistent impression that allows you to achieve both your personal and professional goals. At its best, your brand should […]