Marketing Channels, Social Media Marketing
January 21, 2019
Via: BufferSocialGreat campaigns happen at the intersection of marketing and psychology. The sweet spot where your content and messaging connects with your audience on a deep, human level. Which, in a sense, makes all marketers aspiring psychologists at heart. This week […]
January 11, 2019
Via: Target MarketingIn order to successfully master marketing in a crowded marketplace, you have to think like a customer. And in order to think like a customer, you have to tap into their psyche and understand what influences their perceptions and decision-making. […]
February 16, 2017
Via: Marketing LandStudying psychology as it relates to marketing is no new concept. Using emotions to drive decision-making is a theory that marketers have been taking advantage of since the dawn of advertising. In the realm of search marketing, this is no […]
Marketing Channels, Social Media Marketing
March 8, 2016
Via: Social Media TodayAcclaimed author Phillip Pullman once famously said that after “nourishment, shelter and companionship, stories are the thing we need most in the world”. And while that may seem like a stretch for some, the fact remains that everyone loves a […]
February 18, 2016
Via: Social Media TodayMore than just a marketing strategy, your personal brand is how you appear to the world. A successful personal brand creates a consistent impression that allows you to achieve both your personal and professional goals. At its best, your brand should […]
February 29, 2024
February 29, 2024
March 15, 2024