Tag: programmatic

December 20, 2019

In programmatic, the advertising industry has lost the value of direct relationships. The rapid expansion of the ecosystem resulted in a chaotic web of platforms and providers, with countless intermediaries between the brands who buy ad space and the publishers […]

June 13, 2019

Programmatic advertising offered the promise of having systems of processes govern media buying, to ultimately allow for time and resource efficiencies. This would naturally increase innovation in a growing industry and give way for more opportunity. The goal was advanced […]

August 20, 2018

Whilst programmatic OOH is nothing new (the automated buying of digital outdoor space) and allows advertisers to change their messaging according to variables such as time, date, weather and sports results, Google’s trump card is the personal data it has […]

June 19, 2018

Last year for the first time data for the US indicated that ad spend on digital surpassed that on TV. There are many reasons for this (such as the rise of mobile, powerful digital ad formats such as video etc.). […]

June 2, 2017

Programmatic advertising emerged as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels ranging from display, social, and mobile to television, radio […]

December 9, 2016

Success in programmatic advertising is relative. You might acquire a customer by finding her on digital channels via your demand-side platform, but you’ve failed if the cost exceeds the value of that customer. Success depends largely on how marketers define […]

October 31, 2016

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. But a good implementation of a simple chatbot requires a deft understanding of the interplay […]

August 16, 2016

The world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as brokers between advertisers and publishers. Being in such a position allowed them to be as transparent or “non-transparent” […]

July 21, 2016

Google released data late Wednesday on its Programmatic Direct business, which it defines as private auctions, preferred deals and programmatic guaranteed. The number of Programmatic Direct deals on DoubleClick AdExchange tripled in 2015, with the rate of growth on mobile […]

March 11, 2016

Programmatic creative is a burgeoning area of ad technology. Lots of new software is entering the market that allows ad creative to be produced and optimised quickly and at scale. These technologies can be defined as CMPs or DCOs. So, […]

March 7, 2016

When brands started bringing their programmatic solutions in house, it sounded an alarm for their agencies: Last year alone, several Fortune 500 companies — including Allstate, StubHub, Unilever and Netflix — started taking programmatic in-house in order to have more control […]