Tag: programmatic media

Automation, Marketing Technologies, Other Technologies

5 Mistakes Marketers Make During In-house Programmatic Adoption

July 16, 2019

Via: Target Marketing

To digital advertisers, programmatic has transformed from the holy grail to an effective tool to regain control over ad budgets. Historically, advertisers’ media buying activities were handled by advertising agencies. An ad agency took a fee from the advertiser, negotiated […]

Advertising Technology, Digital Media & Mobile, Media

Global Programmatic Media Moves More In-House

July 12, 2018

Via: Media Post

Half of all global media agencies use their own advertising technology to make programmatic media buys which helps to maintain better transparency with clients, among other things. ExchangeWire, a programmatic media researcher, and IPONWEB, an advanced advertising system company, found […]

Big Data, Customer Data, Platforms & Software

Brands are not taking programmatic in-house in droves

March 7, 2016

Via: Digiday

When brands started bringing their programmatic solutions in house, it sounded an alarm for their agencies: Last year alone, several Fortune 500 companies — including Allstate, StubHub, Unilever and Netflix — started taking programmatic in-house in order to have more control […]