Tag: programmatic marketing

Automation, Marketing Technologies

2016: the year of programmatic creative?

March 2, 2016

Via: Econsultancy blog

As we know, programmatic technology has created a new industry and, consequently, had a major impact on the entire value chain between advertiser, agency, tech provider and media owner. No one has been immune to this disruption – where attention […]


3 tips for building better audiences and conquering programmatic

February 8, 2016

Via: Digiday

While some organizations are just starting to get a taste of what’s possible with programmatic marketing, others have already set up their own kitchens — testing, experimenting and learning about what methodologies will work best for them. Programmatic is supposed […]