Tag: programmatic ecosystem


Introducing Advertising Logistics – A New Approach For A More Observable Programmatic Ecosystem

September 28, 2022

Via: AdExchanger

As technology and industry self-regulation converge to make supply and demand path optimization more seamless and efficient, we need a better name to describe optimization across the advertising ecosystem. I’d like to submit for your consideration a new term: advertising […]

Advertising Technology

Breaking The Cycle: 3 Pillars For Progress

April 23, 2018

Via: Media Post

For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB or ANA annual meeting), Little Industry Action, Repeat. Not much progress was made toward cleaning-up […]