Tag: Programmatic Advertising

Big Data, Customer Data

‘The real issue here is around publisher trust’: Advertisers on alert as cookie consent concerns rise

January 5, 2022

Via: Digiday

There are many things advertisers don’t know about how cookies — the backbone of programmatic advertising — work. One of them being how they’re obtained. It turns out pretty sneakily on occasion. According to a recent audit, a large number […]

Automation, Marketing Technologies, News

Programmatic Advertising: What It Is and Tips to Get Started

September 14, 2020

Via: Convince and Convert

Have you ever been to a public auction or estate sale? I’ve done it and it is a lot of fun. You find the item you want, the auctioneer starts the bidding process, and you start to bid. The bidding […]

Marketing Channels, Web Advertising

Why Programmatic Advertising Is Safer Than You Think

April 11, 2019

Via: Target Marketing

When it comes to programmatic advertising, it’s easy to become preoccupied with its perceived constraints. After all, it’s proven to be highly disruptive — and, of course, negative news always has a way of making its way into headlines. But […]

Big Data, Marketing Channels, Platforms & Software, Web Advertising

The Value of Programmatic Advertising: Why KPIs Trump CPMs

June 13, 2018

Via: Target Marketing

The maturing programmatic advertising channel has become a go-to for many brands. But wider adoption of programmatic has led to higher prices, with eMarketer reporting that programmatic ad prices have risen considerably across all major categories (desktop, mobile, apps and […]

Automation, Marketing Technologies

Has Programmatic Advertising killed creativity in marketing?

February 25, 2016

Via: Econsultancy blog

Programmatic advertising is currently one of the most talked about channels in digital marketing.  Econsultancy founder Ashley Friedlein mentioned it several times while discussing his top digital trends for 2016. It has become a hot topic as, although there’s a […]