January 5, 2022
Via: DigidayThere are many things advertisers don’t know about how cookies — the backbone of programmatic advertising — work. One of them being how they’re obtained. It turns out pretty sneakily on occasion. According to a recent audit, a large number […]
Automation, Marketing Technologies, News
September 14, 2020
Via: Convince and ConvertHave you ever been to a public auction or estate sale? I’ve done it and it is a lot of fun. You find the item you want, the auctioneer starts the bidding process, and you start to bid. The bidding […]
Marketing Channels, Web Advertising
April 11, 2019
Via: Target MarketingWhen it comes to programmatic advertising, it’s easy to become preoccupied with its perceived constraints. After all, it’s proven to be highly disruptive — and, of course, negative news always has a way of making its way into headlines. But […]
Big Data, Marketing Channels, Platforms & Software, Web Advertising
June 13, 2018
Via: Target MarketingThe maturing programmatic advertising channel has become a go-to for many brands. But wider adoption of programmatic has led to higher prices, with eMarketer reporting that programmatic ad prices have risen considerably across all major categories (desktop, mobile, apps and […]
Automation, Marketing Technologies
February 25, 2016
Via: Econsultancy blogProgrammatic advertising is currently one of the most talked about channels in digital marketing. Econsultancy founder Ashley Friedlein mentioned it several times while discussing his top digital trends for 2016. It has become a hot topic as, although there’s a […]
January 25, 2023
January 27, 2023
January 25, 2023
January 17, 2023
January 31, 2023
January 26, 2023
January 24, 2023
January 19, 2023
Copyright © 2023. All rights reserved
