Tag: products

Content & SEO, Marketing Channels

This $40 Tool Can Overhaul Your Content Production

July 29, 2022

Via: Entrepreneur

Copywriting may sound easy. It’s just talking about your product, right? Well, it’s a lot more complicated than that. Even if you follow the commandments of great copywriting, you’re likely missing out on a key component of a successful marketing strategy: Efficiency. Being able […]

Marketing Channels, Web Advertising

How LGBTQ+ owned skincare company Beekman 1802 is using Google ads to promote products

July 13, 2022

Via: Digiday

Beekman 1802, an LGBTQ+ owned skincare company that offers goat milk skincare products, is using social media influencers and Google ads on YouTube to promote products. The brand, founded in 2009, is doing so to reduce the cost of acquiring […]


Cause Marketing: Why Brands Should Take a Stand

September 26, 2019

Via: Chief Marketer

Customers no longer just want to buy from brands with great products and services. Today, customers want to support brands that share their values and have the courage to act on those beliefs. That means that brands can’t afford to […]

Content & SEO, Marketing Channels, Marketing Technologies, Social Media Marketing

How Influencer Marketing Is Fueled by an Age-Old Social Theory

May 29, 2018

Via: Adweek

One of the biggest misconceptions about influencer marketing is that it’s all about product placement. Most people think they should pick an influencer solely based on their stream of beautiful curated content and their number of followers. And much like […]

Big Data, Customer Data

Why Your Customers Don’t Care About Your Products and Services

January 16, 2018

Via: Duct Tape Marketing

The title of this post isn’t meant to sound harsh as it likely sounds, hear me out. Your small business has a product or service, you’ve perfect your pitch, and now you are ready to share your business with the […]