Tag: product

Big Data, Customer Data

How to tell a story with data and elevate your client reporting

July 11, 2022

Via: Search Engine Journal

In 2009, anthropological researchers made $8,000 on trinkets for which they paid just $1.25 each. What made these items feel valuable to buyers? Each trinket was accompanied by a compelling story written in the item’s eBay description. The fact is, […]

Big Data, Customer Data

Improve Customer Experience by Putting Customers First

December 14, 2018

Via: Target Marketing

We live in the age of transparency. As such, it’s critical to earn your customers’ trust and keep it by improving the customer experience. Eighty-four percent of people trust online reviews as much as personal recommendations. Treating customers well is […]


Study Finds 83% of Americans Are Likely to Buy a Product or Service When This Happens

September 17, 2018

Via: Convince and Convert

83. It’s the atomic number of Bismuth (yup, that’s a real element). It’s a prime number that is also the sum of five consecutive prime numbers (11 + 13 + 17 + 19 + 23). 83 is the title of […]


How to Get Influencer Marketing Right

March 16, 2018

Via: Natalie Dunn

Celebrities are out – and influencers are in. It seems like social media has brought “ordinary people” to the forefront, and along with them, the rise of influencer marketing. According to Adweek, Influencer marketing is a form of marketing in […]

Marketing Channels, Web Advertising

What is digital product management?

March 30, 2017

Via: Econsultancy blog

Defined by waterfall processes, the I.T. department is isolated somewhere behind a locked door. Speed and safety of I.T. development is prioritised. These metrics are considered proportional to efficiency (and ultimately revenue) with less regard to customer satisfaction once requirements […]