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Tag: product management


Content & SEO, Marketing Channels

Why SEO should be a product

February 2, 2023

Via: Search Engine Land

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. Makes […]


Content & SEO, Marketing Channels

You want to know a truth about content marketing: nobody cares about your product or service

September 14, 2021

Via: Entrepreneur

One of the truths of content marketing , cruel as it sounds, is that nobody cares what your startup sells. “If your purpose is to create a content marketing strategy, you must know that your customers do not care what […]