Tag: product design


How Data From Alibaba Helped Make Fruity Listerine and Spicy Snickers

October 15, 2018

Via: Adweek

Listerine mouthwash has been available in the U.S. since 1879. But its parent, healthcare company Johnson & Johnson, found Chinese consumers reacted poorly to existing formulations of its antiseptic mouthwash. Enter Alibaba’s Tmall Innovation Center, or TMIC, which works with […]

Advertising & Branding

How to Make Your Brand Design Flourish With a Human Touch

April 13, 2018

Via: Adweek

We’ve all heard the famous Dieter Rams quote, “Good design is as little design as possible.” A great interface is one that the user doesn’t see, think about or struggle to understand. In the words of Steve Jobs, “It just […]


The Secret Ingredient that Fuels Superior Brands

February 15, 2016

Via: Convince and Convert

Recent travels took me to New York City, followed by a direct flight to Indianapolis over the weekend. One trip centered around a literary society, the other around a youth travel hockey tournament. These two events couldn’t be more different. […]