Tag: Procter & Gamble


P&G plans to quickly scale e-commerce capabilities as digital sales grow 50%

April 21, 2021

Via: Marketing Dive

P&G continued to feel a windfall from the pandemic in fiscal Q3, as the health crisis has led to sustained consumer interest in home goods and cleaning products and resulted in a rapid acceleration of e-commerce adoption. While marketing and […]

Big Data, Customer Data

Report: P&G testing Chinese workaround to Apple’s privacy changes

April 9, 2021

Via: Marketing Dive

As one of the world’s biggest advertisers, Procter & Gamble is highly exposed to Apple’s software changes that give consumers greater choice in sharing device identifiers with third-party apps. However, a separate opinion piece from The Wall Street Journal also […]


Amazon is courting advertisers with video ads, external links

August 15, 2018

Via: Econsultancy blog

The online retail giant now has annual ad sales exceeding $2bn, and advertising is its fastest-growing segment. With over half of consumers starting their product searches on Amazon, there’s every reason to believe that Amazon’s ad revenue will continue to […]