Big Data, Customer Data, Platforms & Software
February 21, 2022
Via: Business of AppsGoogle said it plans to launch its own Privacy Sandbox initiative for Android as a growing number of tech and app companies continue to be scrutinised over user privacy and safety. The company said it plans to develop a more […]
Big Data, Customer Data, Marketing Channels, Web Advertising
June 28, 2021
Via: AdExchangerSome of us may not have been surprised by last week’s announcement that Google is delaying the deprecation of third-party cookies until 2023, even if the timing of the announcement was surprising in itself. Others may be breathing a huge […]
Marketing Channels, Web Advertising
February 24, 2020
Via: Chief MarketerGoogle Chrome announced plans in January to phase out support for third-party cookies within two years in an effort to protect consumer privacy. But because eliminating third-party tracking will alter the way digital ads are tracked, targeted and measured, new […]
August 22, 2019
Via: AdweekAfter a deluge of stories about Google’s somewhat tenuous relationship with consumer privacy, it looks like the Palo Alto giant is taking some of that criticism to heart. Today, the company announced that within the week, it would be rolling […]
April 16, 2024
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