Tag: privacy sandbox

Big Data, Customer Data, Platforms & Software

Google to launch Privacy Sandbox for privacy-enhanced app and mobile advertising

February 21, 2022

Via: Business of Apps

Google said it plans to launch its own Privacy Sandbox initiative for Android as a growing number of tech and app companies continue to be scrutinised over user privacy and safety. The company said it plans to develop a more […]

Big Data, Customer Data, Marketing Channels, Web Advertising

What the Delay to the End of Third-Party Cookies Means for Advertisers

June 28, 2021

Via: AdExchanger

Some of us may not have been surprised by last week’s announcement that Google is delaying the deprecation of third-party cookies until 2023, even if the timing of the announcement was surprising in itself. Others may be breathing a huge […]

Marketing Channels, Web Advertising

What Google Chrome’s Privacy Sandbox Means for Digital Marketing

February 24, 2020

Via: Chief Marketer

Google Chrome announced plans in January to phase out support for third-party cookies within two years in an effort to protect consumer privacy. But because eliminating third-party tracking will alter the way digital ads are tracked, targeted and measured, new […]


Google Rolls Out Proposal to Bring a Bit More Privacy to Online Advertising

August 22, 2019

Via: Adweek

After a deluge of stories about Google’s somewhat tenuous relationship with consumer privacy, it looks like the Palo Alto giant is taking some of that criticism to heart. Today, the company announced that within the week, it would be rolling […]