Tag: Privacy Regulations

Big Data, Customer Data

Google Offers 3 Strategies for Adjusting to Privacy First Marketing

April 14, 2022

Via: Search Engine Journal

Google published a strategy article about data and measurement that reviews the near future of cookies, privacy and tracking conversions. The article outlines what 2023 is going to look like for marketers and what they should be doing now to […]

Big Data, Customer Data, Marketing Technologies, Mobile Marketing

Majority of mobile advertisers concerned about compliance with privacy laws

April 16, 2021

Via: Business of Apps

A majority (73%) of advertisers in the US and UK are concerned about complying with privacy changes. That’s according to new research from AppsFlyer, the mobile attribution expert. The State of Measurement, Privacy and Compliance – Top List of Advertiser […]

Big Data, Customer Data, News

New Privacy Regulations Coming Your Way: California Consumer Privacy Act (CCPA)

March 6, 2019

Via: Target Marketing

Have you recovered from last spring’s GDPR adrenaline rush yet? Everybody in publishing was nervous about finding the right way to comply with new European privacy regulations. It did not seem like there was one clear path to compliance. As […]

Big Data, Customer Data

Declining Consumer Confidence and Privacy Regulations Concern Marketers in 2019

January 25, 2019

Via: Chief Marketer

As the government shutdown drags on, consumer confidence is waning—and that is a concerning prospect for all marketers. Still, 2018 was a good year for marketing and there is plenty to be optimistic about in 2019. Regulatory issues was the […]