Tag: privacy changes

Big Data, Customer Data

Ignore No More: 3 Impending Privacy Changes You Need To Pay Attention To Right Now

April 12, 2022

Via: AdExchanger

When it comes to privacy legislation, denial often comes before compliance. When GDPR went into effect back in 2018, some companies in the US simply ignored it, opting to shut down or limit operations in the EU instead of adjusting […]

Big Data, Customer Data, Marketing Technologies, Mobile Marketing

Majority of mobile advertisers concerned about compliance with privacy laws

April 16, 2021

Via: Business of Apps

A majority (73%) of advertisers in the US and UK are concerned about complying with privacy changes. That’s according to new research from AppsFlyer, the mobile attribution expert. The State of Measurement, Privacy and Compliance – Top List of Advertiser […]