Tag: Privacy-Centric Ad

Big Data, Customer Data

What’s AI’s Role In A Privacy-Centric Ad Landscape?

October 12, 2021

Via: AdExchanger

Google’s announcement that its “data-driven attribution” – that its machine-learning-driven attribution modeling will be the default attribution method in Google Ads – took many by surprise. But Google’s move is right in line with a current industry trend – one […]