Top

Tag: pre-MQL


Marketing Technologies, Other Technologies

How AI helped this B2B marketer improve sales quality leads

June 29, 2022

Via: CMO

Leads may be the goal of any B2B marketer’s lead-generation activity, but not all are created equal. For US-based maker of cloud contact centre and customer experience technology Talkdesk, changes to its marketing programs had boosted pre-marketing qualified leads (pre-MQLs), […]