Tag: PPC Manager

Automation, Marketing Technologies

5 Things You Could Be Automating With Google Ads Scripts

August 20, 2021

Via: Search Engine Journal

Repetitive tasks can take up an inordinate amount of time and energy for in-house PPC managers and drain the profits of an agency. One of the best ways to deal with these is to start automating these repetitive tasks using […]

Marketing Channels, Web Advertising

7 Interview Questions for Hiring the Right PPC Manager

February 11, 2021

Via: Search Engine Journal

When you’re interviewing a candidate to run your PPC campaigns, there is no shortage of tactical questions you can ask to make sure they know their stuff. For example, how the candidate approaches: Match Types. Campaign Structure. Branded terms. Bidding […]