Tag: PPC budgets

Big Data, Platforms & Software

How to reach new audiences with multi-platform search advertising

February 29, 2024

Via: Search Engine Land

For years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two search titans. However, the search landscape is evolving rapidly. Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new […]

Content & SEO, Marketing Channels

SEO is marketing

August 8, 2022

Via: Search Engine Land

SEO often exists on an island of its own. Still. In 2022. Getting buy-in for an SEO investment is already difficult enough. But we also face the challenge that many companies still question where it fits in with their overall […]