Tag: Power Programmatic Advertising

Automation, Marketing Technologies

Using Offline Data to Power Programmatic Advertising

January 28, 2019

Via: Chief Marketer

Marketers can derive more value from their CRMs and other offline databases—the ones they use, or previously used, to power direct mail campaigns—to fuel a more modern tactic: programmatic advertising targeted to specific households using geofencing, or “addressable programmatic” By […]