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Campaign Trail: Lacoste calls on Polaroid’s rainbow aesthetic in spring collab

April 9, 2021

Via: Marketing Dive

Warm hues, a saturated palette and intimate moments: For 73 years, Polaroid has helped people engrave snippets of their lives into instant film, though it wasn’t until the 1960s that the now-storied brand got its rainbow logo. Now, it’s looking […]