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Tag: Podcasts


News

Are Branded Podcasts Worth the Investment in 2024?

May 10, 2024

Via: Convince and Convert

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. The former is in reference to the early 2000s Apple music device that has unfortunately already […]


Content & SEO, Marketing Channels

Top 14 SEO Podcasts For 2023 (Festive Flashback) via @sejournal, @martinibuster

December 21, 2023

Via: Search Engine Journal

Podcasts offer a way to explore a wide range of SEO-related topics. Typical podcast subjects are search marketing news, strategies, career advancement, and personal growth. SEO is constantly evolving, with new algorithms and seismic changes, such as the front-end integration […]


Content & SEO, Marketing Channels

Podcasts: A content guide for beginners

February 13, 2023

Via: Search Engine Land

If writing isn’t your forte, good news: Content marketing isn’t limited to written formats. Any type of content that your audience can consume, learn from, and enjoy is fair game. And that includes podcasts. Podcasting is a popular and fast-growing […]


Marketing Channels, Social Media Marketing

YouTube Adds New Podcasts Section

August 23, 2022

Via: Search Engine Journal

YouTube has added a new Podcasts “Explore” page that makes it easier to find podcasts. Although the addition was not formally announced, keen eyes noticed and called attention to the new dedicated podcasts section. The new Explore page for podcasts […]


News

The New York Times Is Making a New FX Docuseries to Prove It’s Not ‘Fake News’

February 5, 2019

Via: Adweek

The New York Times has been branching out into other platforms over the past few years, including digital and podcasts. Now the media company is preparing to take one of its biggest swings yet, with the new FX series The […]


Advertising & Branding, Advertising Technology

5 Tips for Integrating Audio Into a Marketing Strategy

July 5, 2018

Via: Adweek

As music streaming, podcasts, audiobooks, smart speakers, connected cars and voice assistants have caught the public’s attention, the amount of audio-friendly content space is multiplying by the minute. To plant a seed in this growing ecosystem, brands need a comprehensive […]


Advertising & Branding

Drudge Report’s ad broker discusses innovation – no, really! – and the brand-safety blues

April 19, 2018

Via: Ad Age

Last October when Time magazine compiled its “most influential websites of all time,” it put the Drudge Report report squarely at No. 8. Eight! The conservative political news site hovers high in the top ten list of U.S. media publishers […]