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Tag: podcast


Marketing Channels, Social Media Marketing

7 Steps to Grow Your Podcast Audience Faster

June 24, 2022

Via: Entrepreneur

Debate simmers as to when the first true podcast was created (many point to the Carl Malamud-created and 1993-launched Internet Talk Radio as the first), but the format is certainly twenty-plus years old, and without question a medium that has […]


Marketing Technologies, Other Technologies

Podcast Ads Are Lackluster, But That’s Finally Changing

June 10, 2022

Via: AdExchanger

Over half of all Americans have listened to a podcast. The venture capital and technology communities are taking note, funneling vast sums of money into the space. Why, then, are podcasts fundamentally under-monetized? As an advertising vehicle, podcasts have yet […]


Marketing Channels, Social Media Marketing

Successful Podcasters Share What Makes A Great Podcast Intro

May 20, 2022

Via: Search Engine Journal

Podcast intros are an important quality of a successful podcast. The right intro sets the podcast on a path to success. These seven tips will help your podcast build an audience and retain it: Hook the listeners fast. Make every […]


Content & SEO, Marketing Channels

Successful Podcasters Share What Makes A Great Podcast Intro

May 13, 2022

Via: Search Engine Journal

Podcast intros are an important quality of a successful podcast. The right intro sets the podcast on a path to success. These seven tips will help your podcast build an audience and retain it: Hook the listeners fast. Make every […]


Marketing Technologies, Other Technologies

Spotify adds call-to-action cards for podcast advertisers

January 10, 2022

Via: Business of Apps

Spotify launched a new podcast advertising feature that features call-to-action cards. The feature is aimed at podcast listeners to boost brand awareness and recall. Call-to-action cards are clickable, interactive display units for digital audio ads. The cards consist of images […]


Marketing Technologies, Other Technologies

2022 spells more podcast partnerships for publishers as the audio field gets noisy

January 5, 2022

Via: Digiday

In an effort to up their audio games in 2022, a growing number of publishers plan to produce podcasts in partnership with other production companies and media organizations in an effort to stand out in an increasingly crowded field. “At […]


Marketing Technologies, Other Technologies

How To Amplify Your Podcast (Beginner, Intermediate, and Advanced Ideas)

December 2, 2021

Via: CMI

Podcasting takes work. It’s not enough to simply turn on the microphones, put on a pair of headphones, interview a CEO, and post it online. You’ve invested so many resources in the podcast content before a producer presses the record […]


Marketing Channels, Social Media Marketing

Podcasters Are the New Influencers

October 18, 2021

Via: Entrepreneur

Hiring influencers can get expensive for startups. You pay them and give them free products. They post about it on their social media, and you go on your merry way and hope that their audience sees it and acts. Most […]


Marketing Technologies, Other Technologies

Is It Too Late to Start a Podcast for Your Business?

September 16, 2021

Via: Entrepreneur

Podcasts can be an amazing marketing tool, giving you increased publicity and a built-in platform to advertise your products and services. Over the last decade or so, podcasts have grown from niche hobby to mainstream media channel. In line with […]


Editorial

8 B2B Marketing Trends to Thrive in 2021 & Beyond

July 30, 2021

Via: Jacopo Farese

In 2020, the onset of COVID-19 revolutionized the way we live and do business. This transformation affected the rules of marketing in countless ways, and B2B is no exception. Now, it’s time to slow down for a moment, examine the […]


Marketing Channels, Social Media Marketing

The social audio boom and how you can take advantage of it

May 17, 2021

Via: Entrepreneur

It seems that lately they only talk about social audio . A few weeks ago, Clubhouse announced that it had closed a new round of financing (the amount was not disclosed) to respond to the exponential growth that the platform […]


Advertising Technology

Why Some Big Brands Are Starting to Produce Their Own Podcasts

November 7, 2016

Via: Adweek

Hidden in the basement of the InterContinental New York Barclay Hotel in midtown Manhattan is a deserted tunnel that once transported wealthy travelers to and from Grand Central Terminal during the height of the economic boom of the 1920s. That’s […]


Advertising Technology

How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years

October 28, 2016

Via: Adweek

NPR has the equivalent of a podcast testing lab that’s now starting to reap huge financial dividends. For instance, the media organization late last year wanted to launch a new politics podcast, so it pitted a week-in-review concept versus a […]


Advertising & Branding, Industries, Other

New PodWave Market Aims to Help Brands Advertise on Podcasts

July 8, 2016

Via: Ad Age

Podcasting, like VR, is top of mind these days for publishers that are interested in trying out new formats. But as with VR, there is a need, eventually, to see a return. With that in mind, AdsWizz, an ad tech […]


Big Data, Platforms & Software

How Adobe Predicts the Future With a Crystal Ball of Big Data

March 23, 2016

Via: Convince and Convert

It is no secret that the digital realm moves quickly and creates earth-shattering trends in the blink of an eye. Keeping up with this roving beast that runs 24/7 can seem like an insurmountable task. Wouldn’t it be nice if […]


Content & SEO, Marketing Technologies

Should You Advertise on Podcasts?

March 4, 2016

Via: Social Media Today

Podcast audiences in the United States have grown tremendously over the last few years. In April 2015, Pew Research Center reported, “The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, […]