Tag: podcast advertising

Marketing Technologies, Other Technologies

The State of Podcast Advertising

October 12, 2023

Via: Martech Zone

Podcasting has experienced remarkable growth, with podcast advertising emerging as a pivotal revenue stream. In 2006, only 22% of Americans knew what a podcast was, but since then, the number of podcast listeners has grown by nearly 50%, showcasing the […]

Marketing Technologies, Other Technologies

Spotify adds call-to-action cards for podcast advertisers

January 10, 2022

Via: Business of Apps

Spotify launched a new podcast advertising feature that features call-to-action cards. The feature is aimed at podcast listeners to boost brand awareness and recall. Call-to-action cards are clickable, interactive display units for digital audio ads. The cards consist of images […]

Marketing Technologies, News, Other Technologies

3 Steps to Effective Podcast Advertising While Costs Remain Low

April 1, 2019

Via: Target Marketing

As the hype-machine behind podcasts rocket valuations into the stratosphere, CPMs are likely to follow, slowly closing the window for performance marketers to easily jump into low-cost podcast advertising tests that immediately show tremendous returns. It’s a quarter till three […]

Content & SEO, Marketing Technologies

Should You Advertise on Podcasts?

March 4, 2016

Via: Social Media Today

Podcast audiences in the United States have grown tremendously over the last few years. In April 2015, Pew Research Center reported, “The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, […]