Tag: podcast ads

Marketing Technologies, Other Technologies

Podcast Ads Are Lackluster, But That’s Finally Changing

June 10, 2022

Via: AdExchanger

Over half of all Americans have listened to a podcast. The venture capital and technology communities are taking note, funneling vast sums of money into the space. Why, then, are podcasts fundamentally under-monetized? As an advertising vehicle, podcasts have yet […]

Marketing Technologies, Other Technologies

Spotify adds call-to-action cards for podcast advertisers

January 10, 2022

Via: Business of Apps

Spotify launched a new podcast advertising feature that features call-to-action cards. The feature is aimed at podcast listeners to boost brand awareness and recall. Call-to-action cards are clickable, interactive display units for digital audio ads. The cards consist of images […]